Announcing our Partnership with Leading Sports Fuel Company Maurten

We are delighted to announce our latest product offering in the all important nutrition category:  Welcome Maurten - the Swedish sports fuel company that is taking fuel for sport up to new levels.

EF Pro Cycling Team uses Maurten Hydrogel Sports Fuel

Tagged as “the world’s fastest sports fuel”, Maurten is known for its hydrogel technology designed for endurance athletes, especially marathoners and triathletes.  The hydrogel encapsulates high concentrations of carbohydrates, which can be taken before, during, or after a high-intensity performance.  The hydrogel structure enables the carbohydrates to be transported quickly through the stomach and onto the intestine, where it is quickly absorbed, minimising the gut-distress often associated with high-carb gels sitting in your stomach.

Maurten’s revolutionary formula uses only food-grade ingredients, without any flavours, preservatives, acids, or colourants added.

Eliud Kipchoge and Jan Frodeno use Maurten

Maurten’s flagship product, the GEL 100, has 25 grams of carbohydrates per serving. For those who are looking for hydration, Maurten also offers the water-soluble Drink Mix 160 and the Drink Mix 320, which has 40 grams and 80 grams of carbohydrates, respectively.  They have also recently launched the Drink Mix 320 CAF 100, which contains caffeine 100mg of caffeine to complement their GEL 100 CAF 100 gel in a formulation to improve sports performance. 

Maurten is the sports fuel of choice by many of the world’s leading endurance athletes, including:

  • Jan Frodeno, multiple (and current) Ironman World Champion and 2008 Olympic Gold Medallist
  • Eliud Kipchoge, the current world record holder on the marathon;
  • Mary Keitani, current world record holder in a women-only marathon;
  • Geoffrey Kamwaror, the current half-marathon world record holder; and
  • Mo Farah, British long-distance runner and 2012 and 2016 Olympic gold medallist.

Marathoner Mary Keitani uses Maurten Hydrogel Sports FuelYou know that at Neuff Red - we only sell products and equipment we regularly use and trust.  After Neuff director, Matt Cunningham-Neuff, rigorously tested the Maurten range in training, and after advice from the Neuff Red’s Triathlon Nutrition advisor, Claire Fudge, we could not be more delighted to now be offering Maurten to our customers!

"We took our time choosing the right carbohydrate-based nutrition for our growing nutrition range, which targets only those items we truly believe in.  Maurten is absolutely top of the class in endurance fuelling and beautifully complements our range.  We also happen to love the texture and flavour (or lack of!) - it's by far the most pleasant gel we have ever encountered!"  Neuff Director Matt Cunningham-Neuff

Find a showcase of Maurten products on our online store today!

For more information, please email Neuff Red at [] or see